Content Optimization & Strategy – Part 2

-
We have already discussed two key points on content optimization, here’s a brief on the next two key points:
·         Correct Usage of Keyword
·         Correct Stuff


1.    Correct Usage of Keyword :
While planning your content strategy, you have already made an analysis about the keywords and user intent, so this section doesn’t explain about which keywords are being used in your content; but it is about how well the keywords are being used in your content. It is important to understand that keyword stuffing is not a very great idea when it comes to SEO.

·         Nowadays, search engines are smart enough, so it is worth noting that common synonyms can be used in your content instead of directly using the primary keyword. Just don’t stuff your content with full of primary keywords, replace some with related terms / keywords.
·         Use keywords in your images alt tags / title tags, shouldn’t be forced use but a natural use wherever it fits better.
·         Your Titles (Eg: h1 tags etc.) can also have keywords wherever applicable or can also be a synonym to the primary keyword.
·         The pages URL on the website can even have keywords, that is - if there is a page related to the content then the keywords can be plugged in correctly.
2.    Correct Stuff:
Content should be free of typos and grammatical errors. Also, if the content leads to a link on another website, then it is important you to know that the site is the correct one and has correct & relevant content to what you’ve been describing. If it leads the user to a site which has irrelevant content then there can be a great drop ratio in the traffic on your website.

Last but not the least:
·         Your content is fact checked
·         It is free of grammatical errors & typos
·         It links to correct & reputable sources.

Summary:
·         Good UX means good SEO.
·         You’re writing for people and not search engines.
·         Make sure there are call to actions which for mobile devices and the UI/UX is great.
·         Loading time is also important for the user to stay on the page. If the loading time is more than 3 seconds there are chances of the drop ratio.




Keep in mind these points and Go forth - create ‘high-quality content’

Comments

Post a Comment

Popular posts from this blog

Link Building Strategies

-
Content and Links are two major factors in SEO. In this blog we will be talking about the types of links and some strategies for link building. First we will understand the types of links in SEO: IMPORTANT LINKS FOR SEO 1.       Internal Links: Links within your website to the respective content page 2.       Outbound Links: Links from your website to others 3.       Inbound Links: Commonly known as backlinks – that is other websites linking to your own website. Internal Links: Internal Links are the links within your website. These are basically the links you add to your website to allow users to navigate through different sections / products. It is important to have a good internal link structure.   Things to remember: 1.       Always include relevant internal links within your website to the content while you publish a new piece of content. 2.    ...
Read more

4 Key “Ingredients” for effective SEO

-
Image
SEO might seem to be difficult, but it is not though! It is how you use the key “ingredients” while performing SEO for your website. Below are the 4 elements but SEO is not limited to these 4 elements but many more which we will come through in later blogs, but these four are the primary ones. Four fundamentals to be implemented: 1.  Technicalities of your website 2.  Content 3.  On Page Optimization 4.  Off Page Optimization. Explaining the points in details: 1.  Technicalities of website:  By this, I mean - your website should be easy for search engines to be crawled / indexed. There are different things to be taken care of for this: Mobile usability : Website should be mobile friendly as users are browsing more on their mobile phones than computers. It is likely that the user might leave your website if it is not mobile friendly. Speed:  Not only should your site be mobile friendly but it should be quickly while...
Read more

Local SEO

-
 Local SEO (Search Engine Optimization) is a digital marketing strategy that helps local businesses increase their online visibility in search results. It is a process of optimizing a website and its content to rank higher in local search queries for specific keywords or phrases related to the business. In this article, we will discuss what local SEO is and how it can help your business. What is Local SEO? Local SEO is a subset of traditional SEO that focuses on optimizing a website's content and structure to rank higher in local search results. It includes optimizing on-page elements such as page titles, meta descriptions, headers, and content, as well as off-page factors such as local citations, reviews, and backlinks. Local SEO is particularly important for businesses that rely on local customers, such as restaurants, dentists, plumbers, and other service providers. It helps businesses attract more local customers by increasing their visibility in search results, driving more we...
Read more