Content Optimization & Strategy – Part 2
We have already discussed two key points on content optimization, here’s a brief on the next two key points: · Correct Usage of Keyword · Correct Stuff 1. Correct Usage of Keyword : While planning your content strategy, you have already made an analysis about the keywords and user intent, so this section doesn’t explain about which keywords are being used in your content; but it is about how well the keywords are being used in your content. It is important to understand that keyword stuffing is not a very great idea when it comes to SEO. · Nowadays, search engines are smart enough, so it is worth noting that common synonyms can be used in your content instead of directly using the primary keyword. Just don’t stuff your content with full of primary keywords, replace some with related terms / keywords. · ...