SEO Strategies

 Local SEO (Search Engine Optimization) is a digital marketing strategy that helps local businesses increase their online visibility in search results. It is a process of optimizing a website and its content to rank higher in local search queries for specific keywords or phrases related to the business. In this article, we will discuss what local SEO is and how it can help your business. What is Local SEO? Local SEO is a subset of traditional SEO that focuses on optimizing a website's content and structure to rank higher in local search results. It includes optimizing on-page elements such as page titles, meta descriptions, headers, and content, as well as off-page factors such as local citations, reviews, and backlinks. Local SEO is particularly important for businesses that rely on local customers, such as restaurants, dentists, plumbers, and other service providers. It helps businesses attract more local customers by increasing their visibility in search results, driving more we...

  The speed which a web page takes to load on your website is the PAGE SPEED. Depending on the content used on the individual pages – the speed of the page may defer. It is a webpage loading time measured in seconds. Does the website speed affect SEO ranking? The answer is ‘ YES ’, as per Google’s Speed Update Algorithm, the ranking of your website SEO is affected depending on how fast your website loads. Websites which loads fast are given higher preference than the slower ones. You heard that correct but this doesn’t mean that if your website’s SEO is weak but it loads faster – it will show up on search results at the top – NOPE – both has its own importance. Not to forget – Mobile speed is also considered important in SEO so do not forget to optimize your website for mobile. A good speed for SEO is 3 – 6 seconds or less. If your website is slow, visitors tend to leave your website which ultimately increases the bounce rate of your website. The higher the bounce rate – i...

 Today we are going to talk about Google Search Console and how important it is as a tool for SEO. Google Search Console (also known as Google Webmaster Tool) is a complete package of resources that helps marketers / SEO professionals in finding / analyzing / improving certain parameters like: 1. Performance of your website 2. Allows submitting your website’s sitemap 3. Total Coverage (how many pages have been indexed / not indexed) 4. Issues / Errors (if any your website has) 5. How the website appears on Google 6. Mobile usability and many more… This is a complete FREE service offered by Google! So, to access Google Search Console Tool, you simply go to: https://www.google.co.in/webmasters link and then Sign In with the desired Gmail account (you can use the same Gmail account through which you create your Google Analytics code to be installed on website). Click on the image to enlarge Why use it? It helps web developers to find out any issues / errors in th...

Improving your local ranking on Google Thinking about achieving SEO success for your and nearby locations, Google My Business is the solution! Google My Business helps you achieve marketing success for your business while leveraging location based strategy. What is Google My Business? Google My Business is a FREE tool by Google wherein you can create your business page with all the information like: Address / Store Hours / Service Information & Type / Areas of operation / Add Photos & Videos and much more. Google My Business (GMB) page helps businesses manage their online presence for local exposure. So for example : When you search for “restaurants near me” on Google, it pulls up a list of GMB pages (businesses, who have created their Google My Business pages and are verified). Your GMB page also has directions to your physical store location so that makes it easy for your visitors to find your business location easily. Starting your GMB listing! Here is a quick guide...

Business and Life is all about constant improvements, likewise SEO – as its’ an on-going process, it needs constant improvements. But improvements can only be made when something is measured / tracked. There are various components that affect SEO performance and measuring those components is what makes it better. There are various tools available for measuring SEO performance but one of the factors that I use is Google Analytics Tool. Google Analytics (GA) is a web analytics service offered by Google that tracks and reports website traffic. It covers various aspects like: Location from where the website was accessed Total Organic Clicks Time Spent by users on a particular page Bounce Rate Pages browsed by visitors & much more…. Today we will discuss about the factors that are most important when measuring SEO performance and keeping Google Analytics tool in picture. Installing Google Analytics: Setting up Google Analytics for your website is simple and straightforward: 1....

Content and Links are two major factors in SEO. In this blog we will be talking about the types of links and some strategies for link building. First we will understand the types of links in SEO: IMPORTANT LINKS FOR SEO 1.       Internal Links: Links within your website to the respective content page 2.       Outbound Links: Links from your website to others 3.       Inbound Links: Commonly known as backlinks – that is other websites linking to your own website. Internal Links: Internal Links are the links within your website. These are basically the links you add to your website to allow users to navigate through different sections / products. It is important to have a good internal link structure.   Things to remember: 1.       Always include relevant internal links within your website to the content while you publish a new piece of content. 2.    ...

We have already discussed two key points on content optimization, here’s a brief on the next two key points: ·          Correct Usage of Keyword ·          Correct Stuff 1.     Correct Usage of Keyword : While planning your content strategy, you have already made an analysis about the keywords and user intent, so this section doesn’t explain about which keywords are being used in your content; but it is about how well the keywords are being used in your content. It is important to understand that keyword stuffing is not a very great idea when it comes to SEO. ·          Nowadays, search engines are smart enough, so it is worth noting that common synonyms can be used in your content instead of directly using the primary keyword. Just don’t stuff your content with full of primary keywords, replace some with related terms / keywords. · ...

SEO without Content Optimization is just as your car without wheels. Your website cannot rank high on search engines without good content.  One of the top ranking factors for SEO is content – as said by Google. Content means not any content can perform well, before you publish content, there are certain factors to be taken care. Below is a small guide that can help you build a comprehensive content for your website. 1.      Strategize 2.      Designing of good content 3.      Correct Usage of Keyword 4.      Correct Stuff Frankly there’s no guide to high quality content but it’s always up to us who geek out to study search results. We will be going through each of the points mentioned above that covers majorly about content optimization. We’re going to cover first two topics in this article and the next ones in another 1.     Content Strategy: You need to have a ...

Basically we will first understand some concepts. What is a “search query” A “search query” or “search term” is a word or a phrase that users type into search engines to find relevant information they are looking out for. What is a “keyword” SEO keywords are the keywords / phrases on your website that makes it possible for your website to be visible to users on search engines. How “ Keyword Research ”  can get you at the top notch Keyword Research is basically finding out the words / phrases users are looking for when they are in search of specific products / services which is related to your business. For example: If you are an owner of a fast food restaurant, you need to find out what people might be looking for in and around your area – this will help you optimize your content to better match their requirements – sounds difficult? – it isn’t so. Keyword Research is a key factor when considering it for your website’s SEO. SEO is an ongoing process so the w...