Posts

Showing posts with the label Content Marketing

Content Optimization & Strategy - PART 1

Image
SEO without Content Optimization is just as your car without wheels. Your website cannot rank high on search engines without good content.  One of the top ranking factors for SEO is content – as said by Google. Content means not any content can perform well, before you publish content, there are certain factors to be taken care. Below is a small guide that can help you build a comprehensive content for your website. 1.      Strategize 2.      Designing of good content 3.      Correct Usage of Keyword 4.      Correct Stuff Frankly there’s no guide to high quality content but it’s always up to us who geek out to study search results. We will be going through each of the points mentioned above that covers majorly about content optimization. We’re going to cover first two topics in this article and the next ones in another 1.     Content Strategy: You need to have a ...

4 Key “Ingredients” for effective SEO

Image
SEO might seem to be difficult, but it is not though! It is how you use the key “ingredients” while performing SEO for your website. Below are the 4 elements but SEO is not limited to these 4 elements but many more which we will come through in later blogs, but these four are the primary ones. Four fundamentals to be implemented: 1.  Technicalities of your website 2.  Content 3.  On Page Optimization 4.  Off Page Optimization. Explaining the points in details: 1.  Technicalities of website:  By this, I mean - your website should be easy for search engines to be crawled / indexed. There are different things to be taken care of for this: Mobile usability : Website should be mobile friendly as users are browsing more on their mobile phones than computers. It is likely that the user might leave your website if it is not mobile friendly. Speed:  Not only should your site be mobile friendly but it should be quickly while...