SEO Strategies

 Today we are going to talk about Google Search Console and how important it is as a tool for SEO. Google Search Console (also known as Google Webmaster Tool) is a complete package of resources that helps marketers / SEO professionals in finding / analyzing / improving certain parameters like: 1. Performance of your website 2. Allows submitting your website’s sitemap 3. Total Coverage (how many pages have been indexed / not indexed) 4. Issues / Errors (if any your website has) 5. How the website appears on Google 6. Mobile usability and many more… This is a complete FREE service offered by Google! So, to access Google Search Console Tool, you simply go to: https://www.google.co.in/webmasters link and then Sign In with the desired Gmail account (you can use the same Gmail account through which you create your Google Analytics code to be installed on website). Click on the image to enlarge Why use it? It helps web developers to find out any issues / errors in th...

Business and Life is all about constant improvements, likewise SEO – as its’ an on-going process, it needs constant improvements. But improvements can only be made when something is measured / tracked. There are various components that affect SEO performance and measuring those components is what makes it better. There are various tools available for measuring SEO performance but one of the factors that I use is Google Analytics Tool. Google Analytics (GA) is a web analytics service offered by Google that tracks and reports website traffic. It covers various aspects like: Location from where the website was accessed Total Organic Clicks Time Spent by users on a particular page Bounce Rate Pages browsed by visitors & much more…. Today we will discuss about the factors that are most important when measuring SEO performance and keeping Google Analytics tool in picture. Installing Google Analytics: Setting up Google Analytics for your website is simple and straightforward: 1....