Content Optimization & Strategy - PART 1

SEO without Content Optimization is just as your car without wheels. Your website cannot rank high on search engines without good content. One of the top ranking factors for SEO is content – as said by Google. Content means not any content can perform well, before you publish content, there are certain factors to be taken care. Below is a small guide that can help you build a comprehensive content for your website.

1.    Strategize

2.    Designing of good content

3.    Correct Usage of Keyword

4.    Correct Stuff

Frankly there’s no guide to high quality content but it’s always up to us who geek out to study search results. We will be going through each of the points mentioned above that covers majorly about content optimization.

We’re going to cover first two topics in this article and the next ones in another

1.    Content Strategy:

You need to have a content strategy in place, & it should start with your User Intent & Keywords. It is really important to understand what users’ query when searching over the Internet / what they are exactly looking for. Based on this research, you can design a content strategy that answers their specific queries and helps move them through the funnel.

·         High quality content is based on the understanding of your user base, keywords and user intent research.

·         Don’t let content lose focus, by this we mean your content should be specific, to the point, descriptive & it should not go haywire.

·         Lengthy content can perform better on search engines but it should stick to the point and relative to what users are looking out for.

·         Should feature an enticing call to action and allow your users to direct them further to more of what they are looking for.

2. Designing of Good Content:

By good content we mean, it must cover the following key points:

·         Clear & Simple

·         Relevant

·         Deep/Thorough

·         Practical

·         Educational

·         Entertaining

·         Inspiring

·         Unique

·         Trustworthy

The content should be designed such that users get engaged with it and if they get engaged, they tend to interact and share it.

Its’ important to understand that you’re writing for your user base and not for search engines!!

Some key points to remember are:

·         Your content should be simple and easily understandable for the user. It should not be such that, it is full of technical terms which user might not understand as you’ve written for your users and not peers.

·         Ask yourself a question, if you were to share this content, would you? If its’ a no then you have to re strategize it.

·         Highlight your content with important points / call to actions / bold some keywords so it is easy to scan.

·         Use strong Title’s which are enticing.

·         Review the pages that are ranking well for the target keywords and the ones that are not as this will give an idea on the improvisation area for the ones that are not performing well.

Read this article which describes the next strategies of Content Optimization