What is Search Engine & Search Engine Optimization?
Search Engine:- A system / an algorithm designed for performing a search on the Internet (World Wide Web) to find out relevant information. There are different search engines: Google Yahoo Bing & many more...... The results that pulls up (that is displayed) from the search made is known as S earch E ngine R esult P ages (SERPs). S earch E ngine O ptimization (SEO): A Brief:- The process of optimizing your website – by making certain changes in web design & content which improves the visibility of your website on search engines. SEO process – also known as ‘Organic’ / ‘Natural’ way to bring traffic to your website. This process allows traffic to come down to your website without running any advertisements on the Internet. The website is scanned / crawled by different search engines to know what the website is all about based on the information & content your website has so they can effectively display contents to the user base searchi...