SEO Strategies

SEO might seem to be difficult, but it is not though! It is how you use the key “ingredients” while performing SEO for your website. Below are the 4 elements but SEO is not limited to these 4 elements but many more which we will come through in later blogs, but these four are the primary ones. Four fundamentals to be implemented: 1.  Technicalities of your website 2.  Content 3.  On Page Optimization 4.  Off Page Optimization. Explaining the points in details: 1.  Technicalities of website:  By this, I mean - your website should be easy for search engines to be crawled / indexed. There are different things to be taken care of for this: Mobile usability : Website should be mobile friendly as users are browsing more on their mobile phones than computers. It is likely that the user might leave your website if it is not mobile friendly. Speed:  Not only should your site be mobile friendly but it should be quickly while...

Search Engine:- A system / an algorithm designed for performing a search on the Internet (World Wide Web) to find out relevant information. There are different search engines: Google Yahoo Bing & many more...... The results that pulls up (that is displayed) from the search made is known as S earch E ngine R esult P ages (SERPs). S earch E ngine O ptimization (SEO): A Brief:- The process of optimizing your website – by making certain changes in web design & content which improves the visibility of your website on search engines. SEO process – also known as ‘Organic’ / ‘Natural’ way to bring traffic to your website. This process allows traffic to come down to your website without running any advertisements on the Internet. The website is scanned / crawled by different search engines to know what the website is all about based on the information & content your website has so they can effectively display contents to the user base searchi...