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Content Optimization & Strategy – Part 2

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We have already discussed two key points on content optimization, here’s a brief on the next two key points: ·          Correct Usage of Keyword ·          Correct Stuff 1.     Correct Usage of Keyword : While planning your content strategy, you have already made an analysis about the keywords and user intent, so this section doesn’t explain about which keywords are being used in your content; but it is about how well the keywords are being used in your content. It is important to understand that keyword stuffing is not a very great idea when it comes to SEO. ·          Nowadays, search engines are smart enough, so it is worth noting that common synonyms can be used in your content instead of directly using the primary keyword. Just don’t stuff your content with full of primary keywords, replace some with related terms / keywords. · ...

Content Optimization & Strategy - PART 1

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SEO without Content Optimization is just as your car without wheels. Your website cannot rank high on search engines without good content.  One of the top ranking factors for SEO is content – as said by Google. Content means not any content can perform well, before you publish content, there are certain factors to be taken care. Below is a small guide that can help you build a comprehensive content for your website. 1.      Strategize 2.      Designing of good content 3.      Correct Usage of Keyword 4.      Correct Stuff Frankly there’s no guide to high quality content but it’s always up to us who geek out to study search results. We will be going through each of the points mentioned above that covers majorly about content optimization. We’re going to cover first two topics in this article and the next ones in another 1.     Content Strategy: You need to have a ...