Link Building Strategies

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Content and Links are two major factors in SEO.

In this blog we will be talking about the types of links and some strategies for link building.
First we will understand the types of links in SEO:

IMPORTANT LINKS FOR SEO

1.      Internal Links: Links within your website to the respective content page

2.      Outbound Links: Links from your website to others

3.      Inbound Links: Commonly known as backlinks – that is other websites linking to your own website.


Internal Links:

Internal Links are the links within your website. These are basically the links you add to your website to allow users to navigate through different sections / products. It is important to have a good internal link structure.

 

Things to remember:

1.      Always include relevant internal links within your website to the content while you publish a new piece of content.

2.      Update your existing content – this is very important. Keep a practice to update your content. New & Fresh content is always appreciated by search engines

3.      While updating / changing the links / content within your website – submit your website sitemap to webmaster tools. There are tools available for generating sitemaps online, you can find one here. Webmaster tools are basically a tool letting the search engine know that some updates have been made within the website and they need to index the website. Google Webmaster Tool is one of them.

4.      There should not be any broken links within your website as it is not considered good for your websites’ rank on search engines.

Broken Links are the links that don’t work. By this we mean, that the link might have been moved or removed from the website without a redirect being added. To find out the broken links, there are various tools available like: Online Broken Link Checker & may others which give a detailed report of the same.

 

Outbound Links:

So, these links are basically links that are being sent from your website to others. Now the question arises does outbound links really help in SEO? The answer is YES!

But something to keep in mind: outbound links send your website users to another website so if you are doing so, it should be relevant link / high quality content as otherwise it will affect your website SEO.

Types:

  • Nofollow: As the name says: it tells the search engine to not follow. Syntax: rel=”nofollow” in HTML.

  • Dofollow: this tells the search engine that the following link is an important one to be indexed.

Why are outbound links important?

·         Increases Relevance: An external link to high authority page helps develop search engines’ confidence within your own website and this helps in your website ranking.

·         Improves Reputation: As you link to relevant, high authority sources, helps boost your own reputation in the process.

·         Encourages Backlinks: A link to other website helps develop a network with other website with similar service / product as yours.

 

Back Links / Inbound Links:


What is link building?

In simple terms, link building is getting linked from other sites back to your own website.

The definition of link building has changed very fast when it comes to SEO. Link Building is no longer about infographics or posting your website links to similar sites. But it is greatly about improving the value for the people who are going to read your content or browse your website.

 

Just as Relationships are hard to build and it takes time.

Similarly link building is not as easy to build and it takes time and grows over time.


Backlinks are harder to build but they help a lot in the SEO process and not to forget these are organic links.

 

Types of Backlinks

1.      Earned Links: These links are the links your website gets when other websites choose to have your website link within their own.

2.      Created Links: The links that you get in content or bio usually a part of guest blogging strategy.

 

Why Link Building is IMPORTANT FOR SEO?

1.      Search Engine bots discover content by following the links. This means your website would not be found if there are no links.

2.      The more high quality links you get, the higher the possibility of your website to rank higher on search engines.

 

 

Key things to remember before building links

Before you start working on building links, it is important to know that you need great content to link to. If the content is poor then there are chances of users visiting those might bounce.

So, remember the following points:

1.      Create a Content Marketing Strategy – Relevant content which conveys all the information correctly.

2.      Optimize your content with relevant keywords and keyword synonyms.

3.      Eye catchy taglines for the content.

4.      Eye catchy images that go well with your content.



Note:

  • Links from low quality site tend to hurt your website rankings on search engines.
  • Use these techniques for a successful link building for your website SEO.


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