SEO Strategies

 Local SEO (Search Engine Optimization) is a digital marketing strategy that helps local businesses increase their online visibility in search results. It is a process of optimizing a website and its content to rank higher in local search queries for specific keywords or phrases related to the business. In this article, we will discuss what local SEO is and how it can help your business. What is Local SEO? Local SEO is a subset of traditional SEO that focuses on optimizing a website's content and structure to rank higher in local search results. It includes optimizing on-page elements such as page titles, meta descriptions, headers, and content, as well as off-page factors such as local citations, reviews, and backlinks. Local SEO is particularly important for businesses that rely on local customers, such as restaurants, dentists, plumbers, and other service providers. It helps businesses attract more local customers by increasing their visibility in search results, driving more we...

Blogging is an important part of any SEO strategy. It helps to create fresh content, which is essential for search engine optimization. Blogging also helps to build relationships with customers and potential customers, as well as providing a platform for sharing information and engaging with the audience. Blogging can help to improve your website’s visibility in search engine results pages (SERPs). Search engines like Google and Bing use algorithms to determine which websites should appear in their results. By creating content that is relevant to your target audience, you can increase your chances of appearing in SERPs. Blogging also helps to build relationships with customers and potential customers. By providing helpful and informative content, you can establish yourself as an authority in your industry and build trust with your audience. This can lead to increased engagement and more sales. Finally, blogging can help to drive traffic to your website. By creating content that is inte...

  The speed which a web page takes to load on your website is the PAGE SPEED. Depending on the content used on the individual pages – the speed of the page may defer. It is a webpage loading time measured in seconds. Does the website speed affect SEO ranking? The answer is ‘ YES ’, as per Google’s Speed Update Algorithm, the ranking of your website SEO is affected depending on how fast your website loads. Websites which loads fast are given higher preference than the slower ones. You heard that correct but this doesn’t mean that if your website’s SEO is weak but it loads faster – it will show up on search results at the top – NOPE – both has its own importance. Not to forget – Mobile speed is also considered important in SEO so do not forget to optimize your website for mobile. A good speed for SEO is 3 – 6 seconds or less. If your website is slow, visitors tend to leave your website which ultimately increases the bounce rate of your website. The higher the bounce rate – i...

 Today we are going to talk about Google Search Console and how important it is as a tool for SEO. Google Search Console (also known as Google Webmaster Tool) is a complete package of resources that helps marketers / SEO professionals in finding / analyzing / improving certain parameters like: 1. Performance of your website 2. Allows submitting your website’s sitemap 3. Total Coverage (how many pages have been indexed / not indexed) 4. Issues / Errors (if any your website has) 5. How the website appears on Google 6. Mobile usability and many more… This is a complete FREE service offered by Google! So, to access Google Search Console Tool, you simply go to: https://www.google.co.in/webmasters link and then Sign In with the desired Gmail account (you can use the same Gmail account through which you create your Google Analytics code to be installed on website). Click on the image to enlarge Why use it? It helps web developers to find out any issues / errors in th...

Improving your local ranking on Google Thinking about achieving SEO success for your and nearby locations, Google My Business is the solution! Google My Business helps you achieve marketing success for your business while leveraging location based strategy. What is Google My Business? Google My Business is a FREE tool by Google wherein you can create your business page with all the information like: Address / Store Hours / Service Information & Type / Areas of operation / Add Photos & Videos and much more. Google My Business (GMB) page helps businesses manage their online presence for local exposure. So for example : When you search for “restaurants near me” on Google, it pulls up a list of GMB pages (businesses, who have created their Google My Business pages and are verified). Your GMB page also has directions to your physical store location so that makes it easy for your visitors to find your business location easily. Starting your GMB listing! Here is a quick guide...

Business and Life is all about constant improvements, likewise SEO – as its’ an on-going process, it needs constant improvements. But improvements can only be made when something is measured / tracked. There are various components that affect SEO performance and measuring those components is what makes it better. There are various tools available for measuring SEO performance but one of the factors that I use is Google Analytics Tool. Google Analytics (GA) is a web analytics service offered by Google that tracks and reports website traffic. It covers various aspects like: Location from where the website was accessed Total Organic Clicks Time Spent by users on a particular page Bounce Rate Pages browsed by visitors & much more…. Today we will discuss about the factors that are most important when measuring SEO performance and keeping Google Analytics tool in picture. Installing Google Analytics: Setting up Google Analytics for your website is simple and straightforward: 1....

Content and Links are two major factors in SEO. In this blog we will be talking about the types of links and some strategies for link building. First we will understand the types of links in SEO: IMPORTANT LINKS FOR SEO 1.       Internal Links: Links within your website to the respective content page 2.       Outbound Links: Links from your website to others 3.       Inbound Links: Commonly known as backlinks – that is other websites linking to your own website. Internal Links: Internal Links are the links within your website. These are basically the links you add to your website to allow users to navigate through different sections / products. It is important to have a good internal link structure.   Things to remember: 1.       Always include relevant internal links within your website to the content while you publish a new piece of content. 2.    ...